Savvy business owners know that the success and value of a business is about more than just sales, suppliers and profitability.
Other less measurable factors, like customer loyalty and community engagement, are also important. In fact, it can be said that community grows loyalty, which is especially true in this area.
Let’s face it, as human beings we all want to feel like we belong and that we’re understood. So when businesses are seen to be part of our community, it has a powerful impact that builds strong emotional bonds. We feel like they’re one of us – that we all belong.
Read the rest of this article by One Warkworth’s Manager, Murray Chapman, here in Mahurangi Matters: